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Siegwerk Achieves Second Place at German PR Award

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Great success for Siegwerk communications: In the category “Internal Communication” of the PR award “Deutscher PR-Preis 2008” Siegwerk has received second place. At the award, which was organized by the “Deutsche Public Relations Gesellschaft” (DPRG), Siegwerk was only overtaken by the winner, Otto-Group from Hamburg, Germany.

About 500 participants, among them many well-known DAX companies such as Daimler or Bayer, had applied for this renowned award in various categories. Siegwerk was successful with its “post-merger integration of company cultures,” including communication and integration efforts after the acquisition of Sicpa Packaging based on the new corporate mission statement.

“Naturally, we would have liked to win the award,” says Peter Heimerzheim, head of Siegwerk corporate communications. “But being no. 2 in the midst of the big corporations is a precious reward for us.”

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